As a kid, I dreamed of becoming Eliza Thornberry - someone who could speak for animals and protect the planet. 

That calling never really left. It led me to study Environmental Science, immerse myself in the climate and conservation space, and start a career working with organisations making a real difference.

But the deeper I went into this world, the more misaligned I felt.

dog mom | list maker | slow life liver

I'm Sav.
Social Media Strategist and Founder

hey there,

As a kid, I dreamed of becoming Eliza Thornberry - someone who could speak for animals and protect the planet. 

That calling never really left. It led me to study Environmental Science, immerse myself in the climate and conservation space, and start a career working with organisations making a real difference.

But the deeper I went into this world, the more misaligned I felt.

I'm Sav.
Social Media Strategist and Founder

hey there,

The idea that started it all...

I was working with NGOs and purpose-led brands doing meaningful, important work, but the way they were told to show up online felt completely out of sync with who they were. It was loud, salesy, algorithm-obsessed… and it left no room for integrity. No space for intention. 

At the same time, I was caught in my own cycle of burnout, constantly hustling, constantly online, and constantly disconnected from the very values that brought me into this work in the first place.

That’s when everything shifted. After living between South Africa and New Zealand, I settled in the English countryside with my partner and our three rescue dogs, Darwin, Luna, and Leny. That move gave me the space to slow down, reconnect with myself, and imagine a new way of working. That’s how The Ethical Marketing Studio was born.

A quiet rebellion... A reminder that growth can be slow, intentional, and deeply meaningful.

The idea that started it all...

I was working with NGOs and purpose-led brands doing meaningful, important work, but the way they were told to show up online felt completely out of sync with who they were. It was loud, salesy, algorithm-obsessed… and it left no room for integrity. No space for intention. 

At the same time, I was caught in my own cycle of burnout, constantly hustling, constantly online, and constantly disconnected from the very values that brought me into this work in the first place.

That’s when everything shifted. After living between South Africa and New Zealand, I settled in the English countryside with my partner and our three rescue dogs, Darwin, Luna, and Leny. That move gave me the space to slow down, reconnect with myself, and imagine a new way of working. That’s how The Ethical Marketing Studio was born.

A quiet rebellion... A reminder that growth can be slow, intentional, and deeply meaningful.

Any type of soup and fresh bread

6. my go-to favorite meal to make from scratch:

Beekeeping! 

5. a hobby i have always wanted to start, but haven't yet:

d.  outlander

c.  gilmore girls

b.  friends

a.  the office

4. A show i watch year round! 

Walk the pups

3. on my days off, the first thing I like to do is:

d.  trousers & a button down

c.  bluejeans & a tee

b.  a long flowy dress

a.  sweatpants & a comfy tank

2. my go-to outfit is:

Cornwall, in a seaside cottage

1. If I could spend a weekend anywhere, it’d be:

Get to know Sav

LET'S DO THIS THE FUN WAY, SHALL WE...

Any type of soup and fresh bread

6. my go-to favorite meal to make from scratch:

pottery for sure!

5. a hobby i have always wanted to start, but haven't yet:

d.  outlander

c.  gilmore girls

b.  friends

a.  the office

4. A show i watch year round! 

Walk the pups

3. on my days off, the first thing I like to do is:

d.  trousers & a button down

c.  bluejeans & a tee

b.  a long flowy dress

a.  sweatpants & a comfy tank

2. my go-to outfit is:

Cornwall, in a seaside cottage

1. If I could spend a weekend anywhere, it’d be:

GET TO KNOW sav

LET'S DO THIS THE FUN WAY, SHALL WE...

What our clients think

ROLDA - International animal rescue 

"The whole team is delighted to work with you: You are a treasure. It's so hard to trust someone to tell our story, but you're amazing at what you do!"

leaving a legacy

"This strategy is brilliant and it's made us think about parts of our brand we've never thought about before. The content you're creating for us is gorgeous! "

What our clients think

ROLDA - International animal rescue 

"The whole team is delighted to work with you: You are a treasure. It's so hard to trust someone to tell our story, but you're amazing at what you do!"

leaving a legacy

"This strategy is brilliant and it's made us think about parts of our brand we've never thought about before. The content you're creating for us is gorgeous! "

Strategy-led ethical marketing that builds trust, visibility, and real connection.

ready to grow with purpose?

let's do this!

Strategy-led ethical marketing that builds trust, visibility, and real connection.

ready to grow with purpose?

let's do this!